In 1968, George Land conducted a research study to test the creativity of 1,600 children ranging in ages from three-to-five years old who were enrolled in a Head Start program.

This was the same creativity test he devised for NASA to help select innovative engineers and scientists.

The assessment worked so well he decided to try it on children.

The test was to look at a problem and come up with new, different, innovative ideas.

He re-tested the same children at 10 years of age, and again at 15 years of age.

The results were astounding

Test results amongst 5 year olds: 98%
Test results amongst 10 year olds: 30%
Test results amongst 15 year olds: 12%
Same test given to 280,000 adults: 2%

Land Creativity Test

“What we have concluded,” wrote Land, “is that non-creative behavior is learned.”